Della Calfee

Brand Design and Execution

Print and Web Project Samples

1
TRADESHOW SIGN -- Velcro seemed like a good idea, but these cuties were stolen before the end of the show.
2
TRADESHOW GUIDE -- Note screened name down front cover.
3
TRADESHOW GAMECARD -- Strict brand identity allowed for elaborate designs where appropriate.
4
WEBSITE FOR CHIP DESIGN FIRM -- I channeled their passion for ping-pong and little custom-painted trucks.
5
PRODUCT BROCHURE -- Part of a beautiful look & feel during transitional period in client's brand style.
6
REMEDY SOFTWARE -- Rebranded a great product with an excellent marketing team.
7
TRADESHOW MURAL -- Rare case of extending a brand upward through the parent company.
8
BMC SOFTWARE REBRAND -- Grew an enormous creative network to execute rebranding effort.
9
WEB REBRAND -- To define the active and expert company I created a custom and stock photo library.
10
BRAND GUIDEBOOK SECTION -- Relaxed confidence was the theme projected throughout the branded materials.
11
NIFTY COLOR WHEEL -- Color picker with stats enabled ubiquitous quality.
12
BMC IN ARGENTINA -- Consistency across cultures and media.
Represented by Jennipher Pham at Aquent